Lead[ edit ] The lead sometimes spelled lede sentence captures the attention of the reader and sums up the focus of the story. The lead also establishes the subject, sets the tone and guides reader into the article.
Why Chunking Content is Important October 12, 2 minute video Chunking makes content easier to comprehend and remember. Chunking text help users understand the relationship between content elements and information hierarchy.
Translation and Localization August 3, 2 minute video The language of your product is important when communicating with a global audience. Translation and localization are two different levels of adaptation.
Plain Language For Everyone, Even Experts May 18, 3 minute video In our usability study with domain experts, we discovered that even highly educated readers crave succinct information that is easy to scan, just like everyone else.
Writing for Comprehension February 11, Article: This style of writing is perfectly suited to writing for the web.
Writing Digital Copy for Specialists vs. General Audiences December 1, 3 minute video All people prefer web content that is digestible, but domain experts have shared knowledge that changes the rules of plain language.
F-Shaped Pattern of Reading on the Web: Eleven years after discovering this pattern, we revisit what it means today. Evidence from Eyetracking October 29, Article: Plain language is a necessity and benefits both consumers and organizations. The results highlight the importance of following guidelines for writing for the Web.
Professionals want content that is easy to scan, factual, and verifiable. Casual, conversational, and enthusiastic tones performed best. The tone of any piece of content can be analyzed along 4 dimensions: UX professionals can break their text and multimedia content into smaller chunks to help users process, understand, and remember it better.If you are a blogger or a freelance writer, I am sure you must be aware that how important quality of content is to attract readers.
Many of us spend maximum time in deciding topic according to targeted audience, creating drafts, rewriting the final article, but we hardly give much time to proofread.
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